Concept idea
One of Arvika’s unique qualities is its modest size compared to everything it has to offer. A smaller community provides a greater and warmer sense of togetherness. Close and accessible networks lead to a more engaged community life, an active cultural scene, and a thriving business environment. The vibrant small-town center offers charming and cozy experiences. Short distances between beautiful nature, fun outdoor activities, and inspiring culture experiences enrich life.
Greatness lies in small things; what is slightly smaller offers so much more.
Arvika. A lot more.
Payoff
Arvika. A lot more.
Core text
In this corner of the world, people are more fun, engagement is greater and workplaces are closer - everyting´s within reach. Travel between impressions and expressions, wonder and imagination. Bring your ambition and drive and combine them with Arvika’s vibrant creativity and optimism for the future.
Just imagine, greatness lies in the small things – and you can be a part of it.
Arvika. A lot more.
The core text describes the advantages of Arvika in an atmospheric and appealing manner. It is intended to be communicated outward – towards the target audiences – and captures elements that appeal to residents, visitors, and the workforce alike. The core text can be used in various contexts, either in its entirety or each sentence individually.
Enhancing words
Various enhancing words can be connected to the core message:
Creativity
Curiosity
Engagement
Charm
Inspiration
Choose the word that best fits the situation, message, and target audience. In the future, more words will be added, but for now, we use these five to keep the communication consistent.
Arvika. More creativity.
When you want to highlight the craftsmanship, the art, the innovative power, or the strong community life.
Arvika. More curiosity.
Perfect for communication about events, different kinds of achievements, or startups.
Arvika. More engagement.
Can be used in communication about various initiatives, creative solutions, and urban planning projects.
Arvika. More charm.
Perfekt för att lyfta småstadens mysiga känsla, de trevliga restaurangerna eller andra utflyktsmål.
Arvika. More inspiration.
Can be used to highlight everything from tourist attractions and businesses to creative environments and fun initiatives.
Targeted messages for different audiences
You can use these targeted messages as they are, specifically tailored to your audience.
Residents
Imagine waking up and feeling that everything is just right. You have what you desire – a balanced life in a safe and friendly place, where everything seems a bit easier. The people are more fun, engagement is greater, and your workplace is closer. Just imagine, greatness lies in the small things – and you can be a part of it.
Arvika. A lot more.
Visitors
How is it possible to find so many experiences in one place? Majestic nature, surprising culture, world-class music and charming small streets. Travel between impressions and expressions, wonder and imagination – all within reach.
Arvika. A lot more.
Workforce
Our county has always been blessed with magnificent nature, and together with you, it can be even more. How? Through innovation, purpose, and excellent opportunities for development and career growth. Bring your ambition and drive and combine them with Arvika’s vibrant creativity and optimism for the future.
Arvika. A lot more.
